Marketing strategy and planning

Optimum works with its customers to develop marketing strategies and plans to promote and sell its products or services. If the strategy and planning is correct, the company will achieve long-term, sustained growth and competitive advantage. Our marketing plans are costed, time-framed and budgeted.

Our marketing strategy experience includes:

  • Market and business case development
  • Competitive analysis of products, services and businesses
  • Profiling for fund sourcing and investment
  • Communications planning and implementation
  • Exit strategy development
  • Thought leadership development
  • Sales development and support

Creative graphic design for...

Optimum offers high-quality graphic design to support marketing communications and collateral requirements. This includes print planning and production, when needed.


Optimum offers a fully comprehensive creative advertising service. We have an extensive portfolio of effective advertisement designs and successful campaigns. Our advertisements are intelligent, memorable and create strong brand awareness. We link all advertising work to our client’s business growth objectives.


Optimum specialises in creating corporate identities for companies in any service or business area. This often starts with the need for a website or company brochure. The same clear style can then be used in further literature, advertising and exhibitions.

We provide templates and design guidelines across all communications platforms, collateral and media.

Logo design

Optimum designs logos that are eye catching, appropriate and practical, catching the essence of the product or service our client is wishing to promote.