Press releases and news
Press releases and news items are the back bone of any PR and marketing plan. They can introduce a new product, service or technology; profile new appointments, investments or acquisitions; and cover projects won, or other industry successes. Our press releases and news items are succinct and convey a clear message, every time.
We develop a circulation list for each of our customers, targeting key trade press and media. We also grow followers on social media platforms to allow businesses to communicate directly with their customers.
A case study demonstrates how a product or service is used in practice and highlights the benefits to the end user. We produce accurate and interesting case studies through research, liaison and sound technical understanding. They can be widely used as part of a company’s marketing strategy. We match our case study plans to magazine feature lists to ensure maximum coverage.
We write expert columns, technical articles and opinion pieces on behalf of our customers. This helps to position individuals in a company as experts in a specific field, raising the profile of the company. We are unique in the level of our technical understanding because our staff team includes engineers.
The articles we write cover products, services, companies and markets. They aim to educate and inform, usually highlighting unique selling points.
Our articles explain complex products, services or concepts in an accessible form, concentrating on the benefits they bring to the user. We have a sound technical understanding of our client’s products and services and have the ability to adjust the language used in each article to suit the intended target market.
Articles may include company profiles, informational and educational pieces, expert columns and opinion pieces.
Press and media
We offer a range of integrated, marketing support services, to help our customers improve and maintain excellent public relations.
A press launch is a great way to draw attention to a product or service. We arrange the launch, from booking interesting venues and inviting key press and customers, to providing any necessary promotional materials or information. A press launch is a day to remember and one that will be talked about for years to come!
Our comprehensive media management service includes:
- Sourcing appropriate publications for clients
- Negotiating article and advertising rates
- Creating and operating a media plan