Website services and support
Optimum provides a range of website services, from design and build through to Digital Marketing techniques, SEO, PPC and Social Media. Our advantage over many other website companies is that we use our PR agency writing skills to ensure your website reads well, is ranked highly by search engines and is always up to date with news and articles. This is critical for achieving high rankings by search engines who are using artificial intelligence techniques to rate a sites by relevance.
All our websites are supported by our web hosting and client area services.
Optimum designs and builds high quality, state-of-the-art websites which are fully responsive and smartphone friendly. We will build your website using an Open-Source content management system (CMS), such as WordPress or Magento. We pick the best CMS for your application, whether its a simple brochure site or a full e-commerce solution linked to your commercial systems.
Using Open Source CMS solutions bring scalability and flexibility. There are many standard add-ons, for additional functionality, and they don’t tie you to a specific developer or provider should you wish to change in future.
Our customers have the freedom and flexibility to manage their own website content. However, we specialise in doing this for customers and our team is always on hand to help if things get complicated.
Website overhaul services
Not only does Optimum write content for the sites we design, but we can also overhaul a current website to make it more effective and increase traffic and orders. We re-write text to include key words, develop an up-to-date news section and ensure the site truly reflects your company’s value proposition. We only need access to your existing site content management system (CMS) to provide this service and it can be a low cost interim solution to improve business, without going to the expense of a completle new site.
Our overhaul service can transform a dormant site into a proactive sales and marketing tool with stunning results. Why not make your website work for you?
To be effective and highly ranked by search engines like Google, a website requires to be well written and relevant with regular up-dates and editing. This is good practice, keeping the website interesting for visitors to view and read, improving positioning, increasing visitor numbers and increasing orders in e-commerce solutions. Optimum is unique in offering a website content management service to ensure all news, press releases, product descriptions, articles, videos and resources sections of your website are up-to-date and relevant.
Search engine optimisation
Optimum’s search engine optimisation service helps to push your site up the website search engine rankings, increasing the number of visitors to your site.
Each website is unique, with different audiences and competitors, so we can design a Search Optimisation and Social Media strategy to fit your business requirements. Our Google certified experts and social media team will target your ideal demographics so as to create the ideal digital strategy for your business.
Optimum offers all levels of e-commerce website facilities, from simple order and pay on line sites to e-commerce solutions linked into a company’s existing commercial system. All our e-commerce sites are simple and logical to use.
Our full SEO services
- Full Web Site Analysis
- Initial Audit SEO Report
- Competitor Analysis
- Title Tag Optimisation
- META Descriptions Optimisation
- Header Tag Optimisation
- Image Alt Tags Optimisation
- HTML Sitemap Creation
- Robots.txt Creation
- Google XML Sitemap
- Internal Site Link Redirects
- Duplicate Content Analysis
- Duplicate content Re-writing
- Structured Data (Rich Snippets)
- Landing Page creation
- Custom 404
- Social Media Icons
- Google Publisher Code
- Google My Business Optimisation
- Submission of Optimised Site Maps
- Directory Submissions
- Quality Links & Deep Links
- Link Disinfection Analysis
- Disavowing Bad/Spam Links
Page analytics and reporting
- Google Search Console Setup
- Google Analytic Setup
- Optimised and Monitored Monthly
- Monthly Reports
- Social Media optimisation / branding
- Facebook Posts
- Twitter Posts
- Twitter Seeding / Flushing
- Pinterest Boards
- Social Media Competitions
- Google PLA Management
- Social Media Adverts
Optimum can integrate an online chat feature within a website, such as Tawk.To for live chat. More feature rich and customisable applications, such as Intercom, are available with a monthly subscription.
Having fast and secure hosting is critical for any website. At Optimum PDM we offer a range of options, from isolated shared hosting through to dedicated servers which handle millions of visitors a day. Our hosting packages can grow with you. We can migrate to more comprehensive hosting packages as your traffic increases.