Digital

Website design

Optimum designs and builds high quality, state-of-the-art websites which are fully responsive and smartphone friendly.

For optimal performance a website must be well-written, with relevant content that is regularly updated. Not only is this good practice, keeping the website interesting for visitors to view and read, but it also improves website positioning with search engines like Google, increasing visitor traffic and generating business.

Websites - maximise your rankings

Optimum makes your website a highly-effective, business tool, delivering leads, new customers and orders. Our websites have Google analytics embedded, giving you statistical information about the website’s performance.

Our websites keep existing and prospective customers informed and engaged. We also optimise the factors Google and other search engines use to prioritise and rank websites, pushing your site up the rankings. These are:

• Relevant content (SEO / organic and paid for)
• Regularly updated content
• Navigation
• Website speed to load
• Responsive website design (RWD)
• High quality hosting
• Social media and digital marketing strategy
• Geographical location
• Style and branding

Relevant content (SEO / organic and paid for)

Website content is the single most important factor in website ranking success and should be optimised for human and search engine browsers.

The ‘human’ browser looks for content that is relevant, says what the company does and is pitched at the technical level of its intended audience, whether B2B or B2C, consumer markets.

Search engine AI values 'organic' above 'paid for' content

The search engine browser content should be search engine optimised (SEO). Advances in AI-based searches by Google and others are valuing organic content above “paid-for” content, as they are a better indicator of relevance to the customer.

Optimum ensures all news, press releases, product descriptions, articles, videos and resources sections of your website are up-to-date and relevant for humans and AI browsers!

Social media

Optimum integrates social media platforms into websites. The social media content, which is updated regularly, is indexed by the website CMS for improved Google and search engine rankings. The regularly updated content also drives viewers to the website. Optimum will write content specifically for social media platforms such as LinkedIn, Facebook, Twitter, Instagram and TikTok. We also repurpose the PR, news and articles we write for use on social media, keeping a company's message consistent.

Open-Source CMS

We use Open-Source content management systems (CMS) for our websites, matching the best one to your application. We produce simple, brochure websites through to full e-commerce solutions which link into commercial systems. Open Source CMS solutions bring scalability and flexibility. They have many standard add-ons offering additional functionality, and they don’t tie customers to a specific developer or provider.

Our customers have the freedom and flexibility to manage their own website content. However, we specialise in doing this for our customers.

Responsive website design (RWD)

RWD is standard in our website design, where pages render on a variety of platforms, devices and screen sizes, automatically re-sizing and adapting layouts to suit. RWD has become critical as mobile traffic now accounts for more than half of total internet traffic. Google announced ‘Mobilegeddon’ in 2015 and started to boost the ratings of sites that are mobile-friendly if the search was made from a mobile device.

Website overhaul services

We can audit your current website and provide an overhaul service. This will improve the content and look, making it more effective, increasing traffic and generating business. We revise text to include key words, update the news section regularly and ensure the company message and value proposition are clear.

Our overhaul service is a low-cost solution which can transform a dormant site into a proactive sales and marketing tool, with stunning results.

E-commerce

Optimum offers all levels of e-commerce website facilities, from simple order and pay on line sites to e-commerce solutions linked into a company’s existing commercial system. All our e-commerce sites are simple and logical to use.