Marketing strategy and planning

Optimum works with company directors to develop strategies and marketing plans to promote and sell the company’s products or services. Our experience is that, if the strategy and planning is correct, considering the current market position of the company, it will achieve long-term, sustained growth and competitive advantage.

We include a competitive analysis of the company’s present position before formulating a strategy for growth and increased sales.

We provide a costed, time-framed and budgeted marketing plan which we often help manage through the business after sign-off.

We draw on our extensive PR and marketing experience to ensure our plans are implemented effectively and on time.

Creative graphic design

Our highly trained designers offer high-quality graphic design for all print publications, advertisements, promotional work and marketing collateral.

Examples:

Literature production and print

We are able to offer a thorough design, copy and print service for all marketing communications.

Advertising

Optimum offers a fully comprehensive creative advertising service. We have an extensive portfolio of effective advertisement designs and successful campaigns.

Our advertisements are intelligent, memorable and create strong brand awareness. We link all advertising work to our client’s business growth objectives.

We will buy advertising space and manage the placement of advertisements in relevant press and media, according to an agreed plan.

Advertising portfolio

Media campaigns

Optimum media campaigns provide customers with an integrated service of press coverage and advertising. We write and design all the literature and then liaise with editors to create an effective campaign. Our years of experience have taught us how to maximise the results of media campaigns to the advantage of our clients.

Press coverage examples and ideas:

Logo design

Optimum designs logos for all business and service sectors. Our logos are eye catching, appropriate and practical, catching the essence of the product or service our client is wishing to promote.

Branding

Optimum specialises in creating corporate identities for companies in any service or business area. This often starts with the need for a website or company brochure. The same clear style can then be used in further literature, advertising and exhibitions.

We provide templates and design guidelines for all the literature and media we produce.